Are you looking to generate more organic traffic on your website? Well, you are not alone, many website owners wish for the same.
Search Engine Optimization, aka SEO, is an essential tool for online marketing. Everyday strategy for your website should base upon supporting the SEO objectives. If you want to generate organic traffic on your website, SEO is your one-stop solution to your problems.
Here is something to burst your bubble, with the rapid changes taking place in today’s world, SEO content may change on a dime even with you not knowing about it. It takes a lot of research and experimentations since Google’s algorithms are updated continuously. So, hacks that may have won you a spot on the front page in 2018 or 2019 may not be applicable now; instead, it could disrupt the ranking of your website. Especially if your site gets a Google penalty, it will end up in hot waters.
For SEO, staying updated with what’s going on is very important if you want to fight for your place on the front page, or else your competitors would win the race in the SERPs (Search Engine Results Pages). As an SEO pro, your main goal is to keep your website on top of the list. The higher would be the ranking, the more organic traffic you tend to generate and zoom up your return on investment for the SEO strategy.
If you are panicking over the ranking of your website and you have no clue about where to fix the problem, don’t worry, we’ve got your back. This article consists of all the necessary techniques that will help you boost up your overall website performance in terms of ranking and generating organic traffic.
Use competitor’s keywords
Want to know a secret smart move? All you have to do is research your competitors, and it costs you nothing but your time and dedication. As mentioned above, research and experimentations take a lot of time, so why opt for the option of reinventing the wheel when you can get all that you need with little to no effort.
You can research the keywords that your competitors are using and include those same keywords to create even better content for your website. Why is this necessary? If you are writing content that generates no traffic and has a low blog conversation rate, then you are just wasting your time.
If you are not able to generate enough traffic, we suggest you audit your website. This way, you will be able to find out the bug that is causing the problem.
Various SEO companies offer this job for you; however, you can save a lot of money if you tend to do it on your own. Audit in general term is a systematic examination of a concept, event, financial books, or a result to know where you stand. But, in SEO terms, it is a growth hacking term that will help you retain and reel in more audience.
It also means examining your entire website performance, set new goals, and use new tactics that would help you reach your goals. You can skyrocket your profits by using the content that you already possess.
Just to be clear, Google is no advertising company; instead, it’s a big data company. They collect data from the users and create a more reliable search engine. To see what the users want, it’s ideal for spending a day in their shoes by imagining that you own a big data company.
Focus on what your target audience is looking for. If you master this art, you will be prone to come up with content that they can’t resist. It would help you as a guide book on what to do and what not to.
Audience opinions are always valuable. It is the public that determines whose products, articles, concepts, or ideas are funded or shared.
SEO optimized landing pages
For improving your sales and lead generation, a professional-looking landing page is key. If you have more landing pages, the more would be your incoming search traffic.
An SEO research firm states that 44 percent of clicks for the B2B companies land on the homepage. Yes, that is important too, but if you want to build a better relation, then a landing page is a necessary tool.
For example, Copyblogger has the most high-quality landing pages on various topics. They do it by adding graphics with modern and clean layouts. They attract traffic on their landing pages through email marketing, SEO optimization, and press releases.
Here are some main elements for a good landing page:
- Do not opt for navigation; users should stay on the page
- Informative and useful content
- A call to action: this means to sign up for your service, product, download a lead magnet, etc.
You have to ensure that your website needs to look good and operate well on mobiles as it does on laptops.
If you see the statistics, 60 percent of the searching takes place on the cellphones. If you talk about e-commerce, you will find it even more surprising. Back then, Business Insider predicted that by 2020, there would be a rise of 45 percent in the sales in the US that would take place using cellphones. Talking about the US alone, that represents $284 billion. The prediction proved to be accurate as of today.
So, if you want traffic, mobile-friendly websites it is, without a doubt!
Optimize for Voice Search
Fun fact: 50 percent of all the searches will be done via voice search in the near future. The majority of the people prefer voicing out their queries or searches rather than typing them. It helps them save time and effort to type.
If you think that this is not related to the SEO strategy, you might want to reconsider that. A voice search has a whole new level when compared with the old-school text search. Whatever devices they use: like Amazon Alexa, Google Home, or Siri, gather data from the SERPs, replay to the information from the snippet box and show back as their answer.
For example, if you use a text search, you would type “cat diet,” whereas, in the voice search, you would say a complete sentence like “what do cats eat?”. The voice search will then look for the featured snippet and read out the first information available. Try it.
Since voice search tends to be question-based rather than just keywords, you have to optimize your website to answer that question. Here is how you can do it:
- Writing content using long-tail keywords
- Use structured data
To master the SEO game, all you need is to provide your audience with relevant and useful content they need to target them. Think like the target audience and generate content according to what they want to read. These SEO techniques will surely do the trick.