With the rise of social media and the need to constantly engage in conversations and interactions across different platforms, it becomes an urgent necessity for professionals in the field of marketing to opt for digital platforms and tools that manage the several social media sites bringing them together in a single dashboard. Hootsuite is one of such platforms and it is also one of the most comprehensive social media management tools for businesses till date.
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Importance of Social Media Management Platform
As an efficient social media marketer and communicator, SMM tools not only save your time but also help you to be more effective in communication. They offer a dashboard that permits you to view messages, chats, likes, followings etc. all in a single window along with tracking and analytic details. Just imagine the time you can save and the number of social media that you can manage like this single-handedly without logging in and out of each social media separately? The SMM tools not only offer you all these benefits in a single dashboard but also give you a detailed analysis as to where you need to work on more and improve your digital marketing strategy. A reliable SEO service provider helps your businesses develop smart solutions to maximize profits.
What is Hootsuite?
Hootsuite is a social media management platform, created in 2008 by Ryan Holmes in Vancouver, USA. Hootsuite’s user interface takes the arrangement of a dashboard, and provisions social network incorporations for Twitter, Instagram, Facebook, LinkedIn, YouTube, GooglePlus, Foursquare and WordPress blogs. Further incorporations are available via Hootsuite’s App Directory, including Tumblr, Reddit, Marketo, Storify, Flickr, Slideshare, Vimeo, and Evernote.
How Hootsuite works?
Hootsuite allows you to view the different conversations happening in the diverse social media platforms about your business or the products and services your business provides in a single stop. You will be able to read the comments, post new updates and reply to comment all at once for the different social networks. It is also possible for SMM managers to even add more than one of the same network like multiple Twitter channels or Facebook pages. You can even post to several channels at the same time.
As a business with HootSuite you can rest guaranteed that your brand name is being represented fully on social media. Fortunately, social networks like Facebook and Twitter allow users to swiftly and effortlessly delete unwanted posts but not all have the same facility. But, the advantage of Hootsuite is that it has some additional built-in filters to stop unasked for tweets or posts from getting published before they happen. There are also additional benefits with the ‘Enterprise level’ of Hoot Suite as you can gain access to additional features like Swipe to Approve and HTTPS.
Analytics is needed to build a Social Media Management Platform
Social media analytics is the practice of collecting data from participant conversations on digital media and dispensation into structured understandings leading to added information-driven trade decisions and augmented customer significance for products and companies. This process goes much beyond the normal monitoring or a simple analysis of retweets or ‘likes’ to progress into a thorough idea of the social consumer. In order to understand the real-time consumer choices, intentions and sentiments social media behavior of customers is a great help. Through Social Media Analytics, it is possible for businesses to have:
- Competitive advantage
- Know the targets customer closely
- Constantly improve the products and services
- Focus on more lead driven SEO and SMM
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How to build a Social Media Management Platform?
If you are looking for developing an SMM platform you can successfully do so in the following ways:
By using Google Analytics API:
With appropriate statistics, Google Analytics easily aids you to recognize which social media platforms push the maximum, targeted traffic to your website. It is also possible to evaluate how these users interact with your website, their rate of visiting the webpages, duration of stay, which is the web page they frequently visit, how long they wait for the page to load etc. Moreover, setting up a Google Analytics dashboard to observe and analyze your efforts of creating content and marketing helps you evaluate your social media ROI. With the Google Analytics Reporting API, you can:
- Construct custom dashboards to show Google Analytics data.
- Automate complex reporting errands to save time.
- Incorporate your Google Analytics data with additional business applications.
By using Social media analytics APIs:
API or Application Programming allows one app to gain access to a subsection of data or functionality from another app in a simple yet secure way. For example, instead of forcing new users to fill out a profile, many apps allow them to sign in via their existing Facebook profiles. From the user’s standpoint, they get an even user experience and better integration amongst their social apps and from the app developer’s perspective, APIs can decrease the barricade for signups or conversions, or just give them ease of access to important features.
Big-data handling technology like Mongo DB, Python, and Hadoop can be used:
The term ‘Big Data’ refers to technologies and initiatives that encompass data that is excessively diverse, evolving swiftly or massive for conventional technologies, expertise and infrastructure to address competently. The bulk, velocity or diversity of data is too great here. By allowing new kinds of applications and features, it helps organizations to spawn new income streams and achieve tactical goals.
MongoDB influences the online, real-time active application, serving commercial processes and end-users, revealing analytics models made by Hadoop and Spark to operational procedures. Hadoop is a software technology intended for storing and dispensation of bulk of data distributed through a cluster of production servers and commodity storage.
The architecture of SAAS:
Software as a service or SAAS is a software licensing and delivery model in which software is approved on a payment basis and is centrally hosted. The users can gain the right of entry to it with the help of web browsers. SaaS is a common delivery model for numerous business applications, including office and messaging software, management software, virtualization etc. It is part of the terminology of cloud computing, along with Infrastructure as a service or IaaS, platform as a service or PaaS and desktop as a service or DaaS. SaaS applications are single-instance, multi-tenant architecture that offers a rich user experience full of features competitive with on-premise applications.
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